Yes, it absolutely can. Video is a great tool that you can put into place, which will aid in validating your Web Sites content.  If you utilize external sources such as Amazon Prime or YouTube, their ranking will aid in your own ranking because of it is clearly establishing content relevance for the search terms you are utilizing on the page that contains the video footage.

It provides you with heightened levels of content strength, by use of video footage and carefully crafted verbiage content.  Plus, with the video being embedded by a 3^rd party site such as YouTube, it will also provide you with the benefit of establishing domain popularity as well.  Domain popularity is a strongest grading element websites are ranked by.

SEO is an art form in itself, we help you to take full advantage of what can implemented so that you can reach your search engine goals.  Video is a vital tool that can be used to bring traffic to your site, in both direct and indirect traffic.  See for yourself and schedule a time we can sit down and brainstorm what would be the best route to take; in order to set you apart from your competition.